Privacy policy
ELLOVER Customer Privacy
Privacy Policy
This Privacy Policy explains how ELLOVER and BLUE HORIZON LINE LTD collect, use, disclose, retain and protect personal information when you visit ellover.com, place an order, contact customer care or otherwise interact with our store.
Last updated: July 2026Data controller and business identity
The ELLOVER online store is operated by BLUE HORIZON LINE LTD.
BLUE HORIZON LINE LTD is responsible for determining how and why personal information described in this policy is processed, except where another organisation acts as an independent controller.
Information we collect
Depending on how you interact with ELLOVER, we may collect:
- Your name, customer-account details and other identification information.
- Your email address, telephone number, billing address and delivery address.
- Order details including purchased products, size, color, quantity, price, discounts, shipping method and purchase history.
- Payment and transaction information. Complete card details are normally processed by payment providers rather than stored directly by us.
- Customer-care communications, return requests, photographs, complaints and other correspondence.
- Preferences such as language, currency, saved products, communication preferences and consent choices.
- Device and technical information, including IP address, browser, operating system, device type and approximate location.
- Website-usage information, including pages viewed, searches, clicks, cart activity, products viewed and referral information.
- Marketing and advertising information, including interactions with emails, campaigns, social-media posts and advertisements.
- Fraud-prevention and security information used to identify suspicious or unauthorized activity.
How information is collected
We may collect personal information:
- Directly from you when you place an order, create an account, subscribe, submit a form or contact us.
- Automatically through cookies, pixels, browser storage, log files and similar technologies.
- From Shopify, payment processors, carriers, fulfilment providers, fraud-prevention services and other service providers.
- From social-media platforms and advertising partners where permitted by law and your platform settings.
- From publicly available sources or another person authorized to provide information on your behalf.
How and why we use personal information
| Purpose | Information used | Legal basis |
|---|---|---|
| Process and deliver orders | Identity, contact, payment, order and delivery information | Performance of a contract and steps taken at your request before entering a contract |
| Customer care, returns and refunds | Contact details, order information, messages, photographs and return details | Contract, legitimate interests and legal obligations |
| Prevent fraud and secure the website | Payment, device, account, network and transaction information | Legitimate interests and legal obligations |
| Operate and improve the store | Device, usage, error, search and interaction information | Legitimate interests or consent where required |
| Send marketing communications | Contact details, preferences, purchases and engagement history | Consent or legitimate interests where permitted by law |
| Personalize content and advertising | Browsing activity, purchases, cookies and advertising identifiers | Consent where required |
| Meet legal and accounting obligations | Identity, payment, transaction, tax and communication records | Compliance with legal obligations |
Shopify and ecommerce infrastructure
ELLOVER is hosted through Shopify. Shopify processes certain customer, order, transaction, device and website-usage information to provide ecommerce hosting, checkout, security, analytics and related services.
Shopify and connected applications may process personal information in countries other than the country where you live.
Installed Shopify applications may process information required to provide reviews, email marketing, analytics, fulfilment, advertising, customer support and other store functionality.
Cookies and similar technologies
ELLOVER, Shopify and selected service providers may use cookies, tracking pixels, tags, browser storage and similar technologies.
- Essential technologies support checkout, account access, fraud prevention, security and shopping-cart functions.
- Functional technologies remember settings such as language, currency and recently viewed products.
- Analytics technologies help us understand website performance and customer interactions.
- Advertising technologies help measure campaigns, personalize advertising and create audiences where permitted.
Where required by law, non-essential cookies will be used only after you provide consent. You can manage available choices through the cookie banner or customer-privacy controls.
Marketing communications
Where you have consented, or where otherwise legally permitted, we may send information about ELLOVER products, collections, promotions and news.
You may unsubscribe from marketing emails using the unsubscribe link in the message or by contacting support@ellover.com .
Unsubscribing from marketing does not prevent us from sending transactional messages relating to orders, payments, delivery, returns, security or customer-care requests.
How information may be shared
Personal information may be shared with service providers where necessary to operate ELLOVER and provide requested services.
- Shopify and ecommerce technology providers.
- Payment processors and financial institutions.
- Suppliers, warehouses and order-fulfilment partners.
- Postal operators, couriers and shipping providers.
- Customer-support and communication providers.
- Fraud-prevention and cybersecurity providers.
- Analytics, advertising and marketing providers.
- Accountants, legal advisers, auditors and insurers.
- Regulators, courts, government bodies and law-enforcement authorities where legally required.
- A buyer, successor or adviser involved in a sale, merger, restructuring or transfer of the business.
Service providers are permitted to use personal information only for the applicable service and subject to their legal and contractual obligations.
International transfers
BLUE HORIZON LINE LTD, Shopify and other service providers may process personal information outside the United Kingdom or the country where you live.
Where required, recognized safeguards may be used for international transfers, including adequacy regulations, contractual protections or another lawful transfer mechanism.
Data retention
Personal information is retained only for as long as reasonably necessary to fulfil the purposes described in this policy.
Retention periods may depend on:
- The reason the information was collected.
- The nature and sensitivity of the information.
- Whether you maintain an active customer account.
- Tax, accounting and record-keeping obligations.
- Fraud-prevention and security requirements.
- Potential complaints, chargebacks, disputes or legal claims.
Information that is no longer required may be deleted, anonymized or securely restricted.
Information security
We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, alteration, loss, misuse or disclosure.
No system or method of internet transmission is completely secure. We therefore cannot guarantee absolute security.
Customers are responsible for maintaining the confidentiality of their account credentials and notifying us of suspected unauthorized account activity.
Your privacy rights
Depending on your location and applicable law, you may have the following rights:
To submit a privacy request, email support@ellover.com with the subject line Privacy Request.
We may request information necessary to verify your identity before completing a request. Privacy requests will normally be handled within the period required by applicable law.
Right to object to direct marketing
You have the right to object at any time to the use of your personal information for direct marketing.
You may use the unsubscribe link in an email or contact support@ellover.com .
Once a valid objection is received, we will stop using your information for the relevant direct-marketing activity.
Advertising and data-sharing choices
Certain privacy laws use broad definitions of “sale,” “sharing” or targeted advertising that may include disclosures involving advertising cookies, pixels or identifiers.
Where applicable, customers may use the cookie banner, privacy controls or data-sharing opt-out page available on ellover.com to manage relevant choices.
Children’s privacy
ELLOVER is not directed to children, and we do not knowingly collect personal information from children below the minimum age required by applicable law.
Contact support@ellover.com if you believe a child has submitted personal information without appropriate authorization.
Third-party websites
ELLOVER may contain links to external websites, payment providers, social networks or services not controlled by BLUE HORIZON LINE LTD.
Those services operate under their own privacy notices. Review their policies before submitting personal information.
Complaints
Contact us first if you have concerns about how your personal information has been handled.
You may also have the right to complain to the UK Information Commissioner’s Office or another competent data-protection authority in your country.
Changes to this policy
We may update this policy to reflect changes to our store, technology, service providers, legal obligations or business operations.
The latest version will be displayed on this page with a revised “Last updated” date.
Contact information
Privacy questions and requests may be sent to:
BLUE HORIZON LINE LTD
Trading brand: ELLOVER
Company number: 15881232
Office 9036, 321–323 High Road
Chadwell Heath, Romford
Essex, England, RM6 6AX
Email: support@ellover.com
Have a privacy question?
Contact ELLOVER regarding your information, marketing preferences, consent choices or a request to access, correct or delete personal data.
Contact Privacy Support